What is one enquiry worth to your business?

Put in your own numbers to see what each enquiry is worth, and the most you can pay to get one before it stops being worth it.

Work it out
Illustration of a person working out figures on a calculator beside paperwork

Your numbers

We've filled in example figures so you can see how it works. Change them to match your business.

What a typical job is worth to you, before costs.

£
30%

Your win rate. 3 in every 10 enquiries become a job.

35%

Your profit margin, after materials, fuel, wages and other costs.

Including repeat work. Leave it at 1 if customers usually only book once.

Optional

From a lead platform or ads, if you know it.

£

To see what a few more enquiries would add up to.

Each enquiry is worth

£150

£500 job × 1 job per customer × 30% win rate

In profit, that's

£52.50

This is the most you can pay for one enquiry and still break even.

5 more enquiries a month

£750 a month

About 1.5 extra jobs, £9,000 a year in sales and £3,150 a year in profit.

Want more enquiries like these? We'll look at your website and Google listing and show you where they're being lost.

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Quick answers

What counts as an enquiry?

Any call, message, form or quote request from someone who might book you, whether or not it turns into a job.

How do I work out my win rate?

Look back at your last 20 or so enquiries and count how many became paid jobs. 6 jobs from 20 enquiries is a 30% win rate.

Why does profit margin matter?

The job price isn't what you keep. Your profit on each enquiry is the most you can spend to get one. Spend more than that and you lose money on every job, however busy you are.

Should I count repeat customers?

Yes, if your customers usually come back. A regular customer is worth several jobs, not one. Use a realistic average rather than your best customer.

What should I do with the result?

Compare it with what you pay for enquiries now. If your profit per enquiry is higher than what you pay, more enquiries at that price are worth having. If it's lower, you're paying too much.